![]() ![]() ![]() Promoted video ads can encourage people to engage with your message and drive folks to your brand’s website. If your business is willing to put some spend behind a Twitter video strategy, video ads can help you showcase your product or service to more folks on the platform. Read more on Twitter’s video requirements. Minimum Height: 1200 pixels Any height is acceptable, but if the height exceeds the width it’ll be cropped to 1:1 in the feed.Video Duration: between 0.5 seconds and 140 seconds.Video Captions: Optional, but recommended.Video Settings: H.264 baseline, main, or high profile compression, recommended frame rates 30 FPS and 60FPS, AAC LC (low complexity) audio compression at 128 kbps.Aspect Ratio: 16:9 (landscape or portrait) 1:1 (square).Twitter suggests showing branding in the first few moments of your video to grab attention quickly.Ĭheck out this video from Asana, the project management solution, that showcases their new releases in less than a minute! When it comes to creating video content to share on Twitter, it’s super important to make the first three seconds count. Depending on the engagement, they might also appear in Top Tweets when users search for your brand or keywords, hashtags, and phrases mentioned in your Tweet. Timeline videos are posted to a brand’s profile and show up organically in the main timeline as people scroll. They’re available on both mobile and desktop. Twitter timeline videos are the most common video placement on the platform. Let’s take a look at the current available options for where you can share videos on Twitter. Brands and businesses know that videos are both eye-catching and scroll-stopping on the Twitter timeline. From 2019 to 2020, it also saw a 72% year-over-year increase in watch time. Video stands out in the timelineĪt the end of 2019, Twitter recorded a 95% increase in daily video views on the platform over an 18-month period. ![]() In fact, Tweets with videos are six times more likely to be Retweeted than Tweets with photos and three times more likely to be Retweeted than Tweets with GIFs. The platform also saw that video is the most shared media type. The algorithm recognizes video as one type of media that users engage with most often. Twitter has shared that rich media, which includes video, images, GIFs, and polls, factors into the platform’s ranking signals for Top Tweets and Topics. There are a few reasons why brands and businesses aren’t slowing down on creating video content to post on Twitter. ![]()
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